A consistent message. Multi-phased. Using a variety of communications mediums that improve, and prove, your return on marketing investment.
The world of communications is changing. Fast. There are now more platforms, more ways to engage with your customers, and more advertising 'noise' for your audience to filter out of their hectic lives. Return on investment (ROI) on marketing material is more important than ever.
Cross-media marketing co-ordinates print, online, email and mobile communications, creating that targeted dialogue with your audience. In simple terms (let's not get too fancy); you communicate a consistent message through a variety of channels, creating more chances for your customers to become aware of, and ultimately purchase, your products.
Print, online, email, mobile; all are great in their own right. Combine them, and you have a match made in marketing heaven. A message that cuts through the thousands of marketing messages that bombard your customers every day. It's about beating the competition. Leaving them eating your dust.
And the cherry on the proverbial cake: it's measurable. Marketing analytics track, analyse and refine live campaigns, giving results and analysis in real time, providing concrete proof of your ROI.
So how can it work? In any way that you want it to. The power is in the creative. For example: a personalised email or printed mail-shot is sent out, containing a PURL (personalised website). The PURL displays customised content based on the customer's profile. Your customer is directed to a survey to capture key user information. The completed survey triggers a 'thank you' SMS or email message, and you can view their survey responses live. Follow-on communications take place in the form of email, print or SMS. The enhanced customer data is utilised by the sales team.
And true to form, we've taken this complicated process and streamlined it for you. We're good like that. We'll project-manage your campaign, guiding you from concept to design to implementation, without you having to buy expensive software or invest in technical personnel.
Multi-channel, measurable communications with improved ROI. A marketing must-have.