You know more about your customers than you realise. And it's a veritable gold-mine of information that can reap great rewards. Trust us, we know. We've been in this game a long time.

Our ultimate goal was to increase sales, which it did substantially.

Using our sophisticated variable data printing (VDP) technology, we can process your customer data and produce relevant marketing materials that engage your audience. Text, images, graphics; all can be personalised. And the result? Amazing ROI, with response rates proven to increase by up to 500%.

With proofs available quickly and inexpensively on the digital press, you can be confident that the final product will meet your expectations.

We're delighted to have worked with Headley Brothers Digital and McCann Erickson on this creative variable data printing campaign and judging by the response from gamers posting photos and tweeting about receiving their personalised issues within moments of it dropping through their letterbox, they love this very direct communication.

Whether you are producing a short-run, targeted mail-shot, or thousands of personalised magazines; we can turn these around, fast. Our team of experts will be there to offer help and advice every step of the way. Consultation is our middle name. Friendly is another. Professional... We'll say no more.

Customisation

Variable-data printing enables the customisation of text, graphics and images using information from a database.

Personalised printing

A study in 2001 to test various approaches to personalised and database printing, showed that marketing literature including variable data can increase a company's sales response rate by over 500% compared with static marketing material.

More in this section